Measuring Culture

Author: Kai Wu

Company culture is widely recognized to be a key intangible asset, yet few investors have attempted to formally measure it. We use natural language processing to build multidimensional culture profiles for each company. Firms with strong cultures have outperformed the stock market, while those with toxic cultures have lagged.



Wu, K. 2021, Measuring Culture
Source: https://www.sparklinecapital.com/post/measuri...

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