Hillfolio, the US robo bringing EBI to the masses

Posted by Robin Powell on February 18, 2019

Hillfolio, the US robo bringing EBI to the masses

 

One of the problems with financial advice in the US, Matt Hall told me when I interviewed him for the latest TEBI Podcast, is that “most of our industry is going after the $2 million-and-more clientele”.

In my experience, it’s a problem that’s not just confined to the US. All around the world, advice firms are primarily focused on serving the wealthiest 5% of the population, and in many cases the wealthiest 1%.

I understand, of course, that there are obvious commercial reasons why that should be. But, in an ideal world, everyone should have access to good financial advice, and to an evidence-based investment portfolio.

That’s why Matt’s Hall firm, Hill Investment Group, based in St Louis, recently launched an automated investment solution service called Hillfolio.

 

 

As well as Matt, the podcast also features PJ McDaniel, a Director of Hillfolio. PJ explains how Hillfolio offers even the smallest investors the chance to invest in funds from Dimensional Fund Advisors, which are usually only available to much wealthier clients.

“Obviously cost is a big topic,” says PJ. “In terms of price, we’re below 80% of our peer group. Where we really separate ourselves is having the investing philosophy as the foundation of what we do for our clients.”

As regular TEBI readers know, I usually avoid giving personal endorsements to individual firms, but I’m happy to make an exception for Hillfolio. Matt Hall is one of the leading advocates of evidence-based investing in the US; his book, The Making of An Evidence-Based Investor, is the most readable book on this subject that I’ve come across.

I also totally share Matt and PJ’s conviction that the advice profession has an obligation to improve outcomes for all investors, and not just the wealthy. That’s why I recently invited Hillfolio to be a strategic partner of TEBI in the US, and I’m very proud that Matt and PJ accepted.

You can listen to the podcast here:

https://soundcloud.com/the-evidence-based-investor/ep-24-matt-hall-and-pj-mcdaniel

 

The TEBI Podcast is on both SoundCloud and iTunes. Please support our work by leaving a review, and by sharing these podcasts with family, friends, clients and colleagues, as well as on social media.

Please also check out Hillfolio and, in particular, its excellent blog.

 

 

 

This content is supported by Hillfolio

Robin Powell

Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.

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