Introducing RockWealth — the shape of advice firms to come

Posted by Robin Powell on March 9, 2018

I’ve been tussling with a difficult issue for a while now. Do I continue as a wholly impartial blogger, totally unconnected to any financial business? Or do I work with carefully selected businesses that share my goal of improving investor outcomes? It hasn’t been an easy decision, but I’ve finally made up my mind.

I’ve spent the last five or six years writing about the problems in the global asset management industry — the conflicts of interest, the lack of transparency and the widespread absence of value. It’s been hugely frustrating at times. Most of the work I’ve done for little or no financial reward. And I’m proud of the progress I’ve made.

The time has come, however, for a change of course. Investing really is changing for the better, and all around the world, new and innovative companies have emerged, that are finally giving consumers the value and service they deserve. What’s going on in the investing industry is nothing short of a revolution. And I don’t just want to write about it; I want to be part of it.

It gives me great pleasure, then, to announce my appointment, as Head of Investor Education at RockWealth LLP a financial planning firm based in the Regency spa town of Cheltenham in Gloucestershire.


rockwealth cheltenham business thinking


My colleagues and I at Ember Regis Group spent several weeks last year working on a documentary for RockWealth called Investing: The Evidence. In the course of making that film, I came to realise that here is a firm that I am totally in tune with. As you would expect, it has a thoroughly evidence-based investment philosophy; it believes passionately in the importance of financial education; but, most important of all, the firm is built on the fiduciary principle, and an absolute insistence on putting the interests of the client ahead of its own. It is, for me, the perfect fit.

I’d like to reassure TEBI readers that The Evidence-Based Investor will carry on exactly as before. My rôle with RockWealth is a part-time one, and my commitment to this blog remains as strong as ever. There are exciting improvements to the TEBI website already in the pipeline. Our sister blog Adviser 2.0 will carry on as normal too.

Nor does this mean that I’ll stop working with other evidence-based advice firms, either in the UK or overseas. Regis Media, our boutique provider of content and social media management to advisers, is growing fast. We’re busy making plans for new documentaries and videos series, specially tailored for every English-speaking market. We also plan to produce more content in Dutch and German, and in other languages too.

I’m equally keen to work with other disruptive companies in the asset management space, such as fund managers, robo-advisers and financial technology firms. I’m also going to be working with specialist law firms seeking redress on behalf of investors who’ve suffered at the hands of large financial institutions. It is, in short, business as usual.

For now, it only remains for me to thank my new RockWealth colleagues Tim, Matthew and Mark, for giving me this opportunity. I won’t let you down.

OK, that’s enough talking. Time to get on. Here’s my very first RockWealth blog post:

What’s a journalist doing at a financial planning firm?


ROBIN POWELL is the founder and editor of The Evidence-Based Investor. A freelance journalist, he runs Regis Media, a specialist content marketing consultancy for financial advice firms around the world. You can follow him on Twitter and on LinkedIn.

The Evidence-Based Investor is produced by Regis Media, a boutique provider of content and social media management to financial advice firms around the world. For more information, visit our website and YouTube channel, or email Sam Willet or Christina Waider.


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Robin Powell

Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.


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