It’s funny, you’d expect evidence-based investing to be popular in Germany. The efficiency and elegant simplicity of indexing, you’d have thought, combined with the academic rigour underpinning it, would particularly appeal to German tastes.
Yet German investors are just as much in the Dark Ages as British ones, if not even more so. They typically have much of their wealth tied up in expensive insurance plans for a start. Asset management is dominated by big banks who charge high fees for active funds which, as they do the world over, consistently fail to beat their benchmarks.
Thankfully, though, there are signs the tide is turning. Dimensional Fund Advisors, based in Berlin, is starting to make real inroads, and my own company, Regis Media, is now working with four German firms in explaining the benefits of a low-cost, low-maintenance, highly diversified approach. Evidence.
One of those clients is Sutor Bank Asset Management in Hamburg, for whom we have recently produced a German version of our six-part video series Six Steps to Successful Investing.
You can find all six parts to Die Sechs Schritte zum Erfolgreichen Anlegen on Sutor Bank’s video channel, Sutor.tv:
If you’re a German adviser and you would be interested in versions of our videos in your firm’s branding, please contact Regis Media’s German-language producer Christina Waider on +44 (0)121 285 2585 or firstname.lastname@example.org.
For more videos on evidence-based investing, stay right here on The Evidence-Based Investor.
ROBIN POWELL is a freelance journalist and the founding editor of The Evidence-Based Investor. Based in Birmingham, England, he founded Ember Television and Regis Media, and he specialties in helping disruptive financial firms to grow. He also campaigns for a fair, transparent and sustainable investing industry. You can follow him on Twitter at @RobinJPowell.
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