The ABC of investing

Posted by Robin Powell on September 16, 2019

The ABC of investing


I had a call the other day from a BBC journalist. She was making a programme about investing for beginners. What, she asked, would I say is the ABC of investing?

Thankfully, I was well prepared because my colleagues and I had just produced a video on that very subject. The video features Professor Elroy Dimson, one of the most highly regarded academics in the field of investing, asset management and financial market history. His book, Triumph of the Optimists, which he co-wrote with Paul Marsh and Mike Staunton, is widely viewed as the most authoritative book on the lessons to learn from the history of the markets.

We interviewed Professor Dimson recently and asked him to summarise what he’s learned from his life’s work about how to invest, and this short video is the result. In a nutshell, he says, there are three successful investing: diversification, cost control and simplicity. I couldn’t have put it better myself.

So, there you have it. Diversification, cost control and simplicity —  the ABC of investing.


If you find this video helpful, please do share it. You’ll find plenty more videos like it in the Video section of this website. You might also want to subscribe to our YouTube channel



Robin Powell

Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.


How can tebi help you?