How much of your portfolio should be in stocks? It's one of investing's most important questions — and the standard answer is costing the average investor the equivalent of 2% of their lifetime consumption. Yale economists have finally built something better, and it fits in a spreadsheet.
Investment platform design significantly influences investor behaviour, new eye-tracking research reveals. Simple changes like larger fonts for fund fees led participants to allocate 11.2% more to lower-cost options. The study shows how visual prominence affects investment choices, suggesting platforms could improve outcomes through better interface design without regulatory changes.
TEBI
Jul 21, 20255 min read
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