"Buy the dip" sounds like smart investing — wait for prices to fall, then pounce. But 60 years of evidence reveals the strategy underperforms passive investing more than 60% of the time. Here's why waiting for the perfect moment costs more than it saves.
Investment platform design significantly influences investor behaviour, new eye-tracking research reveals. Simple changes like larger fonts for fund fees led participants to allocate 11.2% more to lower-cost options. The study shows how visual prominence affects investment choices, suggesting platforms could improve outcomes through better interface design without regulatory changes.
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Jul 21, 20255 min read
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