Nobody can establish who first used the phrase 'evidence-based investing', and no regulator defines it. Robin Powell, who was given the name by Larry Swedroe in 2015 and is sometimes wrongly credited with coining it, sets out what it actually means: four tests of what counts as evidence, borrowed from a medical parallel that hit the same crisis twelve years ago. Including where he goes further than a global tracker, and why he holds that position less firmly than he used to.
Many people still believe that investment companies exist to help them. The reality is quite different. The fund management industry is extremely powerful, and its main priority is not your financial wellbeing. Instead of focusing on consumer outcomes, it tends to protect its profit margins. According to financial analyst LOUISE COOPER, the industry thrives on complexity and confusion. It has become skilled at making investing seem harder than it really is. Key takeaways 1. T
Robin Powell
Mar 3, 20253 min read
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