"Buy the dip" sounds like smart investing — wait for prices to fall, then pounce. But 60 years of evidence reveals the strategy underperforms passive investing more than 60% of the time. Here's why waiting for the perfect moment costs more than it saves.
You check your energy bill religiously. When your provider raised charges by £12, you noticed within days. You've compared broadband three times this year, saving £8 monthly. But when did you last calculate your all-in investment fees? That £3 broadband overcharge equals £36 yearly. A 1% overcharge on a £500,000 portfolio equals £5,000 annually—139 times more. Yet the smaller cost receives obsessive attention whilst the larger goes unexamined for decades. This article reveals
