Most investors either ignore emerging markets or hand their money to active managers who underperform. Academic research points to a better approach: factor investing in emerging markets, targeting the company characteristics that have persistently driven higher returns.
Ever notice how financial bad news grabs your attention more than good news? There's a reason — it's called negativity bias — and it's costing investors real returns. Here's what the science says.
Robin Powell
Sep 12, 20257 min read
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