Telling the truth
about investing


About The Evidence-Based Investor

There are few bigger priorities for people today than investing for the future. A combination of the
rising cost of health and education, soaring house prices, longer life expectancy and the increasing
strain on welfare budgets means it’s vital that everyone does what they can to remain financially
independent for the rest of their lives.

But the reality is that most of us are saving far too little and levels of financial literacy are
pitifully low. All too often we base our investment decisions on industry marketing and advertising or
on what we read and hear in the media. That wouldn’t matter if brokers, fund managers, advisers and
financial journalists acted solely in our best interests. But everyone’s conflicted to some degree or
another, and as a result ordinary investors typically end up doing precisely the opposite of what they
should be doing.

There has, in fact, been a welter of independent, peer-reviewed research dating back to the 1950s on how
best to invest, and the findings are remarkably consistent. Yet although this evidence is widely known
in academic circles, the investing public remains largely oblivious to it. Even investment professionals
and industry commentators are either unaware of it or for their own reasons choose to ignore it.

This blog is an attempt to redress the balance. My goal is to inform investors about what the evidence
says; to explain why we don’t hear more about it; and to help like-minded financial advisers to
communicate the benefits of an evidence-based approach.

If you’re hoping to get rich quick, this isn’t the blog for you. I’m not an investment professional; I’m
a journalist. The content on this site is for informational purposes only and should not be seen as

But if you’re looking for the truth about investing or, like me, you’d like to see this hugely important
industry change for the better, then welcome aboard. Let’s enjoy the journey.

Robin Powell, MA (Oxon) MCIJ


About Robin Powell

Robin is a an award-winning journalist and campaigner for positive change in global investing,
advocating better investor education and greater transparency. For most of his career in mainstream
journalism, Robin worked in broadcast news and current affairs. For 14 years he was a news reporter and
documentary maker for ITV Central and network ITV News and ITV Sport. He went freelance in 2005, and
spent seven years working mainly for Sky News and for The Politics Show on BBC1.

Robin is a member of the Chartered Institute of Journalists and was a Visiting Media Fellow at Duke
University in North Carolina.

Married with two children, Robin lives in rural North Warwickshire. A former intern on Capitol Hill,
Robin has supported a number of lost political causes over the years, and a few sporting ones, including
Aston Villa Football Club and the England cricket team.

As well as The Evidence-Based Investor, he edits Adviser 2.0, a blog which explores the changes taking
place within the financial advice profession.

He is the producer of many highly-acclaimed online documentaries about investing, among others the titles
How to Win the Loser’s Game and Index Funds: The 12-Step Recovery Program for Active Investors.

Robin is Founder and Executive Director of Ember Regis Group and its subsidiaries Regis Media, a niche
provider of content marketing for financial advice firms and wealth managers with an evidence-based
investment philosophy, as well as Ember Television, which produces and distributes broadcast-quality
video content. Ember specialises in sharing new and disruptive ideas and in helping clients to become
thought leaders in their field.

How can tebi help you?