Most investors either ignore emerging markets or hand their money to active managers who underperform. Academic research points to a better approach: factor investing in emerging markets, targeting the company characteristics that have persistently driven higher returns.
Every year, some active fund families respond to the SPIVA scorecard with their own numbers — and those numbers always look better. They choose the start dates, benchmarks, and fee treatments that flatter them most. Here's how to see through it, and the one test that exposes what fund family marketing routinely hides.
Robin Powell
14 hours ago6 min read
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