Y TREE's analysis of 550 portfolios found that 84 per cent of wealth managers underperformed in 2025. Wealth management underperformance cost investors up to a third of their expected returns — and most don't even know it's happening.
Most investors either ignore emerging markets or hand their money to active managers who underperform. Academic research points to a better approach: factor investing in emerging markets, targeting the company characteristics that have persistently driven higher returns.
Avantis ETFs give UK investors direct access to systematic factor investing for the first time. Here's why I own three of them — and what could go wrong.
Robin Powell
Jan 3011 min read
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