There is a broad academic consensus on the best way to invest. Most investors do the opposite.
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Competition & Markets Authority
Financial Conduct Authority
Paul Calluzzo, Fabio Moneta, and Selim Topaloglu
J.B. Heaton, Nick Polson, Jan Hendrik Witte
Alex Bernhardt, Rich Dell, Jane Ambachtsheer and Ryan Pollice
Ben Johnson, CFA, Alex Bryan
Leonard Kostovetsky, Alberto Manconi
Blake, D., Caulfield, T., Ioannidis, C. & Tonks, I.
Diane Del Guercio & Paula A. Tkac