Now you might think this one’s a bit off-piste for a blog about investing, but bear with me.
For me, basing how we live and work, and the decisions we take, on the available evidence makes perfect sense. As we’ve seen, it certainly works in investing. But taking an evidence-based approach can also greatly enhance our chances of success in all sorts of other activities.
Another subject that fascinates me as a content producer and marketing consultant is persuasion. For example, how do you persuade people to visit your website and, once they’re on it, to stay there? Ultimately, how do you convert them into clients? How, as a financial adviser with an evidence-based based philosophy, do you persuade someone to invest in a way that, to the uninitiated, seems counter-intuitive?
In his book Influence: The Psychology of Persuasion, Robert Cialdini outlined six proven ways to influence and persuade people. In this new series of one-minute videos, I’m going to be looking at each in turn.
I hope you’ll enjoy them — and learn from them too.
ROBIN POWELL is a freelance journalist and the founding editor of The Evidence-Based Investor. Based in Birmingham, England, he founded Ember Television and Regis Media, and he specialties in helping disruptive financial firms to grow. He also campaigns for a fair, transparent and sustainable investing industry. You can follow him on Twitter at @RobinJPowell.
Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.
