Why financial wellbeing matters

Posted by Robin Powell on April 27, 2021

Why financial wellbeing matters




The concept of financial wellbeing is suddenly receiving plenty of attention. What is it? Why is it important? And most importantly, what can we do about it? 


The global pandemic has brought into sharper focus the concept of “financial wellbeing”,  a holistic measure of personal security not typically captured by investment returns, consumer spending and saving data or macro-economic aggregates.

On some measures, financial wellbeing has been deteriorating in developed economies for years, thanks to privatisation of social services, rising divorce rates, the growth of short-term employment contracts, increasing consumer debt and the shift to defined-contribution retirement plans.

But the sense of isolation and loss of control that many people feel in increasingly market-driven economies with minimal safety nets became more intense in 2020 as COVID-19 cut incomes through job losses, furloughs or reduced hours.


Dealing with the unexpected

In the US, a wellness survey by PwC showed that many American workers were already in a fragile financial state going into the pandemic, with more than a third of the full-time employed having less than $1000 saved to deal with unexpected expenses.

The PwC report found with governments stretched and community services already beyond capacity, there was an important role for employers to pay in financial wellness.

“Employees are seeking guidance more broadly on how to prioritise their spending, which bills to pay, and how to handle creditors.” PwC said. “Employers have a unique opportunity here to help employees avoid making poor short-term financial decisions at the expense of their overall financial wellness.”

The Australian Government last November released a report showing many people had reduced their spending in response to the pandemic. Among the worst hit, one in seven had asked for a pause in their rent or mortgage payments, one in five had asked for financial help from family or friends and one in eight had sought welfare assistance.

In the UK, also, there is growing awareness of the role that employers can pay in addressing financial wellness issues, an effort that aside from the moral imperative also makes perfect business sense by helping staff regain a sense of control of their lives.

The Money and Pensions Service, sponsored by the UK government, found almost eight in ten British employees take their money worries to work, affecting their performance. In fact, money worries are the biggest source of stress for people, with 4.2 million worker days lost each year due to absences related to lack of financial wellbeing.

Indeed, it is this sense of a lack of control and the absence of resilience in dealing with what life might throw at them that most people highlight first when asked about the impact that money issues have on their sense of wellbeing.


Wellbeing programmes

While the Australia and the UK are in the early stages of financial wellbeing programmes, the US has been working on this concept for several years.

In 2015, the US Consumer Financial Protection Bureau (CFPB) developed a Financial Wellbeing Scale, which seeks to provide a structure and a set of questions to provide an objective measure of individual financial wellbeing.

The scale incorporates four elements – a sense of control about day-to-day finances, the capacity to absorb a financial shock, being on track to meet financial goals and having the financial freedom to make choices that allow one to enjoy life.

“Financial wellbeing is a state of being wherein a person can fully meet current and ongoing financial obligations, can feel secure in their financial future, and is able to make choices that allow them to enjoy life,” is how the CFPB defines the concept.

With this framework and associated questionnaires available, US employers have been making a significant investment in financial wellness programs. Research from Bank of America found that in the four years to 2019, the proportion of US employers offering such programs increased from 24% to 53%. That has increased further since COVID.

By contrast in the UK, a recent survey by CIPD, the peak body for HR professionals, found half of employers don’t have a financial wellbeing policy.

“As well as affecting an individual’s health and wellbeing, money and debt worries can impact people’s performance at work, which can have knock-on implications for their employer’s productivity and bottom line,” CIPD said.

“However, the report suggests some employers don’t recognise the strong business case for having a financial wellbeing policy.”


Broader remedies needed

But employer actions alone won’t solve the financial wellness challenge. Increases in financial literacy, access to affordable and good quality financial advice, and regulatory action against predatory lending are also seen as crucial steps.

Saving, spending and debt reduction targets are significantly more manageable with regular and predictable income and a life plan, so greater attention to security of employment and strong social safety nets might be another part of the response.

An additional line of attack might be public policy programs that ‘nudge’ people towards good long-term financial decision-making.

The big picture is that financial wellbeing is not just an individual challenge, but a societal one. If people feel in charge of their financial lives and secure about their futures, they are more able to make a positive contribution as workers, consumers, citizens and members of vibrant communities.

We all have a role in meeting that challenge.


ROBIN POWELL is the founding editor of The Evidence-Based Investor. He works as a journalist and consultant specialising in finance and investing, and as a campaigner for a fairer, more transparent asset management industry. He is the founder of Ember Television and Regis Media. You can find him here on LinkedIn and Twitter.



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Robin Powell

Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.


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