Channel your inner Mr Spock

If you ever watched Star Trek as a child you will doubtless recall Mr Spock. Famously portrayed by Leonard Nimoy in the original series from the late 1960s, Spock is one of the most iconic and enduring characters in science fiction.

Half-human and half-Vulcan, Spock had a distinctive appearance, with pointed ears and raised eyebrows. This mixed heritage often made him a figure of internal conflict, balancing human emotion with Vulcan logic and stoicism.

Dr McCoy, on the other hand, was very much a human being. He was compassionate and emotional, and frequently became exasperated by Spock’s insistence on logic and reason.

So, you may be thinking, what does Star Trek have to do with investing?

Well, the difference between these two Star Trek characters actually tells us a great deal about how investors behave, as author Tim Hale explains in the newly-published fourth edition of his book Smarter Investing. Although some investors are more like one or the other, there’s an element of Mr Spock and Dr McCoy in all of us.

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